Promotional Efficiency & Effectiveness

How to improve Promotional Efficiency & Effectiveness?

1 0
Advertisement
LanSkill-Academy-Ad-Leaderboard-1
Read Time:2 Minute, 57 Second

There has been deep and growing concern within the advertising industry and among the marketers across business categories about the declining response rate of promotional activities. Though there is no dearth of ideas, creativity and budget in the creation of adverts, the enormous lack or very minimal response rate of the promotions has really shocked the entire marketing world and sunk its spirit. Though there is increasing understanding and consensus that the market’s immunity as the reason for the poor response rate, nothing much has been able to achieve towards improving the advertisement and promotional efficiency and effectiveness.

This article reveals the secret keys to dislodge and dismantle the logjam and make the advertisements and promotions highly responsive, fruitful and meaningful.

Improving Promotional Efficiency

Improving the efficiency of a promotion is about increasing its output per campaign. This can be done in the following ways: 

  • Reduce Cost Per Reach
  • Fine-tuning Audience Targeting

Reduce Cost Per Reach

Advertisement
LanSkill-Academy-Ad-Leaderboard-12

You can increase your promotional efficiency by reducing the cost per reach which is actually decreasing the cost of reaching each potential customer. This can be done by choosing cost-effective promotional media or sharing the promotional costs with multiple cross category businesses. EMART 360 Degree Marketing Solutions offered by Emart Eventures, the digital marketing firm are classic examples of cost-effective promotional packages. These internet marketing and online promotional packages span across Directory Listings, Content Marketing, Display Ads, Coupon Promotion, Brand Updates and Ecommerce, and these come at a far-too low cost which significantly reduces Cost Per Reach.

Another method to reduce your promotional cost is Joint or Shared Marketing. This is done by joining cross-category businesses and making joint promotional efforts. This concept is called Cross Promotion. Emart Eventures’ KrossPro serves to this end. The web platform allows businesses and brands for joint branding, cross promotion and business networking resulting in a steady stream of sales leads and references.

Fine-tuning Audience Targeting

You can also improve your promotional efficiency by planning your audience targeting by careful micro-filtering and segmentation. The creation of buyer profiles helps in this regard and enables you to pinpoint your promotional campaigns to specific audiences. You can check EMART’s Digital Marketing Solutions here

Improving Promotional Effectiveness

Improving Promotional Effectiveness deals with increasing the impact of your promotional campaigns. Great ideas are the great ways for making this happen. This can be achieved through the following ways:

  • Cutting through the Clutter
  • Loyalty Rewards

Cutting through the Clutter

This is about breaking the poor or non-response of ads and campaigns. The lukewarm response is the real cause of the poor and non- performance of ads and promotions which without being dealt on time kills the advertising industry itself. Coming up great and killer ideas such as EMART’s Flash Sale which has the potential to trigger instant and innumerable responses helps increase effectiveness of your ads and promotions.

Loyalty Rewards

Another great way to increase effectiveness of your promotional campaigns is introducing and implementing unconventional and uncommon Loyalty Rewards programs. These loyalty programs retain your existing customers through unparalleled loyalty benefits and hook up your customers to continually look up to your brand. EMART’s ReGET Rewards program is a disruptive idea and has the potential to tilt the entire marketscape towards your brand. Check out details of ReGET here.

Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %
Visited 24 times, 1 visit(s) today
Advertisement
LanSkill-Academy-Ad-Leaderboard-12

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

Leave a Reply

Hybrid-Ecommerce-Strategy-Cover Previous post Produx Adopts Hybrid E-Commerce Strategy
Sustain Sales through Online Coupons-Cover Next post Sustain your Sales through Online Coupons