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Advantages of Dual Marketing: Online & Offline

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Markets in any region worldwide have neither fully migrated to digital nor have been still stuck in the traditional offline marketing methods. Both developed and developing countries or economies still use online and offline marketing approaches and tactics to reach out to their respective audiences to achieve their goals, objectives, and aspirations. So, none of the marketing methods: online or offline can be said to be unparalleled or completely lost its sheen. Given various situations and contexts, both the online and offline marketing methods are still relevant and working fine – sometimes in isolation and sometimes together. In this article, let us see how online and offline marketing can work together and perform bigger things.

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Wider Audience Reach

It is an easily understandable fact that the dual marketing method involving both online and offline marketing media, ads, presence and promotions reach more audiences than any of these methods singly could reach because of each one’s independent abilities and capabilities to reach specific audiences.

Pervasive Brand Presence

Pervasive Branding is the visibility of a brand or branding activity all over. The marketing mix of both online and offline marketing in several forms and formats makes this possible.

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Complementary Approach

For the question of whether almost all of the global audiences have gone digital, the answer is affirmative. For the question of whether a huge area is still open in the non-digital space where advertisements and branding can still be done to complement, it is also affirmative. 

The above two statements explain and prove the fact that online and offline marketing methods are complementary to each other and can perfectly fill the gaps either of them leaves.

Increased Brand Strength & Its Acceptance

Online Marketing refers to all visible and subtle presence of a brand or its mentions in the world wide web such as logo, website, articles, product images, business profiles, hashtags, social media posts, links and URLs, etc. Offline Marketing refers to all brand presence on all offline media such as walls, paper and printed media such as posters, brochures, fliers, danglers, canvas paintings, labels, promo booths, name boards, business cards, etc. The combined visibility of a brand from both the online and offline marketing media really boosts the brand image and increases its market acceptance. As far as branding is concerned, it is all about ‘Seen More is Trusted More’.

A Step Towards Mega Marketing

All-out Marketing may be termed as a brand being seen everywhere and almost ever. The dual marketing concept of online and offline marketing working hand-in-hand is really a step towards Mega Marketing where a brand is present everywhere. An aggressive online-offline marketing combine really makes a brand truly and widely visible reminiscent of Mega Marketing.

Increased Stakeholder Morale

It will not be an exaggeration to claim the double effects of joint marketing of online and online methods will inspire all the stakeholders of a business including employees, investors, trade, etc. The improved credibility of the brand increases all its stakeholders’ morale and makes the brand more robust, vibrant and lively.

Conclusion

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